Many thanks for using Perth Innovation’s Concept Garden software and web services. These Terms of Service cover your use and access to our web site, services and software.
Concept Garden is a web site and associated software and services provided by Perth Innovation Ltd. It is intended as a support for problem solving. Perth Innovation shall not be liable for any special, indirect or consequential loss or damage resulting from the project, except where such limitation of liability is unlawful under Scots Law.
Any ideas, concepts or information (“your data”) you post on the Concept Garden web site remains yours, as do any intellectual property rights. However, you grant us a free license to copy your data for the purpose of efficient operation of the web site (e.g. in order to retain a secure back-up). If any of the ideas or concepts developed are innovative and potentially valuable, we recommend that you consult a good patent lawyer. If you have developed your solutions in collaboration with other people it is your responsibility to sort out the sharing of any intellectual property.
Concept Garden is a web site and associated software and services provided by Perth Innovation Ltd. The service is protected by copyright and trademark, and use of, or registration on, the service does not grant you any right, title or interest in the service or software, other users’ content in the service, Perth Innovation trademarks and logos, Concept Garden trademarks and logos, and other brand features.
We may ask for feedback on, and suggestions for improvement of, the service and software. This will be used to improve our services, without any obligation to you.
We want the Concept Garden to be a place where people feel confident that they can post and develop innovative new ideas and concepts. In order to do this, we ask all users to use the web site responsibly. E.g. you will not:
These Terms of Service constitute an agreement between you and Perth Innovation Ltd. This agreement will be governed by the laws of Scotland, unless otherwise required by a mandatory law of any other jurisdiction.
We guarantee our commitment to respecting and protecting your online privacy.
This includes your need and your right to know what we do with the personal information you share with us. It also guides our policies regarding the management of this data, including how the information is collected, processed, and for what purposes.
Every time you visit our website your IP (Internet Protocol) address registers on our servers. Your IP address reveals no information other than the number assigned to you. We do not use this technology to get any personal data against your knowledge or free will (i.e., automatically recording e-mail addresses of visitors). Nor do we use it for any purpose other than to help us monitor traffic on our website, or (in case of criminal activity or misuse of our information) to cooperate with law enforcement.
If you log in to access your account, we will register these visits with the information you provided when you registered. We will never sell your data, you won’t get spam because you have registered with us.
We have implemented Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). You can use the Google Analytics Opt-Out Browser Add-on to disable tracking by Google Analytics. We will use the data provided by Google Analytics Demographics and Interest Reporting to develop the site and content around our users’ interests.
When we have a problem we often just jump in, find an idea and then assume that the problem is solved. This is like deciding we want to grow something, taking one seed, planting it and hoping that we will get something to harvest. The Concept Garden is a set of tools and techniques to help with the different stages of problem solving. There are tools to study the problem (prepare the ground), generate ideas (plant the seeds), select the preferred options (thin the seedlings), build the ideas (grow the plants) and record the final concept (harvest the fruit).
When gardening we need to prepare the ground. Similarly, with problem solving we need to prepare before we start trying to generate solution ideas. We need to understand the problem, why we want to solve it and what the solution has to deliver. The Concept Garden give us a set of tools that support us in doing this preparation work.
In the garden, if we want to grow something we need to plant some seeds. Similarly, in problem solving, we need to find some initial ideas that we can grow into solutions. When we plant seeds in the garden we will usually plant many more than we will need and it is the same in problem solving. We need to generate many more ideas than we will need. The Concept Garden gives us some ideation tools that will help us to come up with a lot of ideas.
Because we have planted more seeds than we will need, once they start growing we will need to “thin-out” the plants to give the remainder room to grow. With problem solving we need to remove the weakest ideas so that we can focus on the strongest – the ones most likely to lead to a viable solution. Like in gardening, this is done in stages. As the plants or ideas grow, we need to carry out more thinning. The Concept Garden provides tools that allow us to do this thinning in a systematic, progressive manner.
Once the plants have started to grow, we cannot just leave them to get on with it. There are many challenges that they will face and we must support them in growing by weeding, watering and possibly pruning. Similarly, with problem solving, we need to nurture and look after our ideas as we try to grow them into concepts for a solution. The Concept Garden provides tools to help us to do this, gradually introducing stronger challenge and more detail, so that the idea becomes stronger and more likely to give a long-term solution to the problem.
Once the plants have grown and are able to provide us with what we need (fruit, vegetables, flowers etc.) we need to harvest them and present them in such a way that other people will want to have them. The same applies to problem solving. It doesn’t matter how strong the solution concept is, if we cannot persuade other people that it should be implemented, then it will not solve our problem. The Concept Garden has tools that help us to record and present the solution concepts in a way that will make it easier for us to present them to other people.
We recommend that the tools are used in the order above - Preparation, Planting, Thinning, Growing, Harvesting – but the Concept Garden is flexible enough to allow you to use any tool at any time depending upon your needs.
This is a simple tool to allow you to explore what you know about the problem. You can use it to identify what you know and what you think you know; what you don’t know and what you need to know; what has changed; and what does not appear to fit. It helps you to ensure that you know and have evidence for any facts and figures relevant to the problem.
This tool helps you to generate a large number of ideas, many of which will lead to creative solutions to the problem.
This tool allows you to generate ideas within the constraints of the resources available to you. It usually gives fewer ideas than Brainwriting but the ideas tend to be more focused on the problem and are often more creative.
This tool allows you to position ideas based on their likely benefit and feasibility. You can then focus in on the ideas that are most likely to deliver your requirements.
This is a very powerful tool to help you take a raw idea and build it towards a concept for a solution. It looks at the issues that might prevent us implementing an idea and prompts you to make modifications to get around the issues, without losing the benefits in the original idea.
This tool allows you to record the final concept in a way that will help us to sell it to other people.
We have our own ideas of how this software can be further developed, but it is more important to us that the direction we go in is what our users need and want. Your feedback is important to allow us to do that. Please give us as much information as you can.
This tool allows you to position ideas based on their likely benefit and feasibility. You can then focus in on the ideas that are most likely to deliver your requirements. There are usually two main factors that you should consider when selecting ideas.
The first is the value, or potential benefit, of the idea. This is based on how well it will solve your problem if you can fully implement it. If there are financial aspect to the value, only the potential sales, not profits, should be considered.
The second is the Do-Ability or ease of implementation. This will usually be driven by technical factors but might also include how people will react, legal, or environmental issues. Anything that is a barrier to the implementation of the idea reduces the Do-Ability. This is why only potential sales should be considered in the benefit. Costs, whether research, investment, or running costs, are barriers to generating the potential sales
The tool plots Do-Ability against Potential Benefit to help show how the ideas compare.
Ideas in the top right quadrant are easy to do and generate a high benefit. We call these ideas “Kings”, since they are high value and easy to take. These are usually the most attractive in terms of finding a quick solution to your problem. However, these are the obvious ideas to go for and so most people will. However, if you are looking for innovative solutions, you don’t want to do what most people will do.
Ideas in the bottom right quadrant still have a high benefit, but there are barriers to implementation so the Do-Ability is low. We call these ideas “Queens”. They are high value, but more difficult to take. In terms of innovative solutions, these ideas are probably more attractive than the Kings since many people will be put off by the difficulty of improving the Do-Ability. Effectively, we try to move them up into the King area (See 3 Hats tool).
Ideas in the top left quadrant are easy to do but have limited value. We call these ideas “Pawns” since they are easy to take but low value. For innovation, there is some interest in these ideas since many people will reject them because of their low values. We need to work on them to move them to the right to turn them into a King.
Ideas in the bottom left are difficult to do and deliver low value. In order to use them we have to move them both right and up to turn them into Kings. Since they have to move diagonally across the board we call them “Bishops”. Almost everyone will ignore the Bishops and most of the time this makes sense. However, some of the most innovative and effective solutions we have seen have started life as Bishops. If we can turn them into Kings it is likely that we will have done something that no-one else has even attempted.